Rumours have been circulating in gaming circles for some time now. Games Workshop, the dominant company in miniatures gaming for decades. Lately GW has been a favourite subject of my ruminations, especially in regard to their treatment of The Old World, the most popular grimdark fantasy setting in gaming.
Fantasy Flight is a relative newcomer to the field. It was started in 1995 by Christian T. Peterson and rose steadily in prominence over the last decade or so, often through clever use of licensed IPs, including Warhammer and other GW properties. After a merger with Asmodée in 2014, Fantasy Flight has arrived at the pinnacle of the tabletop gaming industry.
Fantasy flight knocked Warhammer 40k, GWs most reliable miniatures line out of the top spot in the coveted US market in 2015. This is kind of a big deal, especially after GW has dropped Warhammer Fantasy Battles in an effort to retool their fantasy lines to greater profit.Leveraging the Star Wars license is just the latest and most successful foray for FF Ginto the miniatures space. For years their boxed sets have been fantastic collections of figures while GW charges 40+$ for a single space marine captain.
It seemed inevitable that as FFG rose, its relationship with GW would change. GW has met with success in its re-opened specialist games division, boardgame-like products that it has abandoned for years, that compete with FFG. Then at Gencon 2016 Fantasy Flight announced Rune Wars, a tabletop miniatures that moves directly into the space vacated by GW’s defunct Warhammer Fantasy Battles. This signals that the parting of ways is less than amicable (Though not necessarily sour) and that the two former allies will now be competing directly for market share.
It is hard to speculate exactly what precipitated the parting of the ways, but it is very interesting news.
Here are some of my thoughts on this.
- Fantasy Flight will ‘win’ this confrontation, at least in the short term. FFG has a good market strategy and holds the upper hand with the star wars license. The real winners will be gamers I think, because both companies will step up under increased competition. GW, in particular, is going to have to take a serious look at the price point of their miniatures — FFG offers much better cost per figure than they do (although Cool Mini or Not
- The real downside to these two companies parting ways is that some very good games will just disappear. These include Chaos in the Old World by the amazing Eric Lang, one of my personal favourites as well as an extensive list of Board Games and RPGs.
- Rune Wars is not an especially strong entry into the field (The IP is underdeveloped and pretty generic), but it comes at a time when few companies, none of them with clout comparable to FFG are in the space of making big class of armies miniatures games. Their timing is good here, people are excited, and if they capitalize on early successes and release new content intelligently they will still dominate for a while.
- FFG is hit and miss on innovative mechanics. They love custom dice, cards, dials, and movement templates and Rune Wars has them all. Sometimes these work such as the Star Wars games or the Star Wars RPG, and sometimes they fall flat. I’m leaning toward functional.
- Talisman is returning to GW. I preferred the old characters to the new, generic take on the game so I am looking forward to a new release.
That’s all I have to say on the matter now, but it is very interesting.