Ruminations on Intellectual Property: The Great Warhammer Diaspora

Today, I was struck by the realization that the two computer games in my current play rotation and one of the two that are on my release radar so far this year are all based on Games Workshop’s Warhammer fantasy universe.

The first of these is Mordheim, City of the Damned, a turn based strategy game based on the old Mordheim boardgame from what I see as the golden age of GW creativity. The computer game tried to remain as faithful as possible to the rules and spirit of the original while making concessions to modern play styles. It is a decent game, with a fun advancement system, but I wish they had dropped some features of the original altogether in favour of a tighter game. Still, I enjoy it quite a bit and hope it does well so that the studio can branch out on its next effort.

The second of the Warhammer Games I am currently playing is Vermintide. This one is not based at all on a Games Workshop product, but rather lifts the world-building and setting popularized by Warhammer Fantasy and marries it to Left 4 Dead style gameplay. Instead of a modern land overrun by Zombies, you have an ancient city overrun by Skaven. It is one of the few multiplayer games that I am actually willing to tolerate, and makes great use of the IP.

The final game, the one that I am considering pre-ordering (I know, shame on me) is Total War: Warhammer. I love the Total War series, but the modern age has not been kind to it. Rome II was a botched mess that bored me to tears and tried to sell me DLC instead of fixing bugs, and Total War: Attila was not enough to regain lost glory, especially with more DLC shenanigans. While there is a controversy over the Chaos faction pre-order bonus in Total War: Warhammer, the game looks good and the combination of two old franchises could lead to a real revitalization here. I am willing to bet that this one could be a beautiful match.

The other game I am looking forward to in 2016 is the new X-Com, but that has little to do with this topic.

After my little revelation, I realized that the fact that I am knee deep in Warhammer based computer games is not an accident. There are a lot of them on steam and may of them are new. It used to be that Games Workshop was very selective in allowing the use of its beloved intellectual property and consequently we were starved for Warhammer based computer games in my youth. Now, it seems the floodgates are open and I am drowning in options.

Why?

The simple answer seems to be that Games Workshop is a recognizable and valued IP that has been built up over 25+ years and can reach a broad audience, but that the core game is doing poorly. Warhammer has faced strong competition in the US from Warmachine/Hordes over the last decade and from other games in other places. Then as profits began to sag, they blinked. They ran an enormous campaign to hype the players up and they destroyed the Old World, their setting for eight editions in a climactic battle. The thought was that they would reboot with a new setting in the same world a few decade or centuries afterward… instead, GW replaced Warhammer Fantasy Battles with Age of Sigmar.

Age of Sigmar barely resembles the old Warhammer game. It is fair to say that quite a few of those who loved the old games hated the new version, or just found it unrecognizable. Of course, others loved it, but the problem remains that all of that juicy old IP is wasted… or not.

It seems that since Age of Sigmar is the main focus right now, Games Workshop has been allowing much more freedom in farming out that old IP. No doubt they see it as a way to shore up their finances. While GW might not be interested in the Old World, other companies see real value in the IP that they spurn, and thus tons of new players can experience a rich, meaty setting built up through years of lore (including quite a few novels) and play in these new games. The Old World has escaped its masters, for now, and it will be very interesting to see where this great IP diaspora leads…

 

 

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2 comments on “Ruminations on Intellectual Property: The Great Warhammer Diaspora

  1. […] Last week, while writing about how I was playing so many games based on Warhammer Fantasy, I stumbled across the fact that Games Workshop had destroyed the Old World, a setting with over two decades of history and development as a prelude to their new game Age of Sigmar. This fact has been occupying my mind and keeping me up late into the night. […]

  2. […] the dominant company in miniatures gaming for decades. Lately GW has been a favourite subject of my ruminations, especially in regard to their treatment of The Old World, the most popular grimdark fantasy […]

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