It used to be that Fantasy was a much narrower, and smaller, Genre. I could get away with recommending my personal favourite fantasy novels and not have to worry about leaving someone out. If someone didn’t like one of Tolkien, Moorcock, Fritz Lieber, Ursula K. Le Guin, or whatever you might be reading at the time, they probably would not be spending much time with the genre.
Since I started reading, fantasy has exploded as a genre, forming distinct sub-genres, mating with others genres, and branching out beyond medieval and classical world backgrounds. What this means is that people have far more to choose from, and I feel that I can no longer safely recommend just what I enjoy.
Fandom is a strange beast. A true fan often feels so passionately about their favourite obsession, that they will recommend it to everyone. As an author this works to my benefit, since word of mouth drives sales, and more importantly it refreshes me when I talk to people really enjoy my work. However, not every work is for every person. This is a difficult lesson to learn for some. When I was young, I simply assumed that people who did not like what I liked were lacking in some fashion. I liken it to pop culture in high school: people who have not developed their own personal sense of taste enough tend to gravitate toward the popular. This later acts a springboard into more specific likes. One might start with Justin Bieber or Britney Spears and end at Mozart, Led Zeppelin, and/or Sinatra. Not a perfect view of the process, but you get the idea.
True fans often forget that others do not have the same tastes as they do. You might absolutely love and understand every little bit about The Gardens of the Moon, or The Name of The Wind and defend them to the hilt, but they are not for everyone. People who don’t like what I like are not (necessarily) deficient: they simply have their own tastes. Fantasy is now diverse enough as a genre to accommodate a diverse readership, some with very different tastes. So how does one go about recommending a book without being boorish? Here are a few suggestions.
- Recommend my book: I had to try.
- Recommend your favourites, but qualify: If you are really enthusiastic about a book, by all means recommend it. Just don’t force it on someone. Don’t tell them they have to read it if they like the genre. Instead tell them why you like the book. Don’t go into too much detail, but try to capture the essence of what you think makes the book good. Are the characters interesting? is the plot engaging? is the World-Building especially good? that sort of stuff. While you are discussing the book, the listener will pick up on clues and keywords on their own and see if your description matches with their tastes.
- Dot not attack their tastes: Often I see people putting down books, games, and other media that they dislike in order to promote what they like. This is a sales technique, and a fairly tacky one as far as I am concerned. If you are recommending to someone, and you care about being polite, don’t slap them down by saying your tastes are better than yours. Try to make your recommendation in a positive fashion.
Complex Method (step by step):
- Find out what books they enjoy: This is my preferred method of recommendation. These days fantasy is such a rich genre than you can usually recommend books based on similarity to other books. Even if those books are outside the genre, I can often recommend based on similarity to sub-genres of fantasy. For example fans of thrillers are more likely to enjoy the Dresden Files than Tolkien, at least to start.
- Delve deeper: Find out what the person likes about their favourite works. Do they enjoy strong, upright, moral characters, or do they favour assassins and bastards? Do they like a particular historical time period? are they looking for action or intrigue? Do they want a book with Dragons or Zombies?
- Find out what got them interested in Fantasy: Some people may not have book interests that can be easily related to fantasy, for these you have to discover what sparked their interest in the genre. Some will come from games, while others might have watched Game of Thrones on TV. Once you have established this you can go through steps 1 and 2 again.
- Remember that you live in the information age: There are plenty of helpful sites and lists out there that will help you find the right book for someone. Amazon has an also-bought recommendation section, Good reads has listopia, and so on. These can spark your imagination if your are having difficulty.
- If they are new and nervous, start with something simple: Don’t throw Gormenghast at people new to the genre,, who are just looking to test the waters, it will only discourage them.
Above all, remember that the genre is big and growing, and with that diversity it is more and more likely that you will find something suitable and maybe even discover a new book that you might like along the way.